As an Advertising Agency, Our Creativity Rings with Truth and Authenticity.

Client Services

Integrated Marketing Plans
Multi-media Planning/Implementation
Advertising Online and Print
Website Design
Branding and Corporate Identity
Graphic Design
Copy Writing
eBlast Campaigns
Social Media Programs
Corporate Brochures
Direct Mail Campaigns
Catalog Design and Production
Photography: Still and Location
Videography
Print Production

Patty Berwald

Owner and Creative Director

“The best thing about what we do is communicating with people. Understanding them. Reaching them. Challenging and persuading them. Sometimes, even inspiring them.”

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In 1989, after years of success in advertising and graphic design in markets from the East to the West Coast, Patty Berwald returned to her New York roots and founded Berwald Creative, Inc. Patty leads her team of professionals through the challenges of an ever evolving marketplace, mining and refining the best of her experiences to offer her clients seasoned, proven marketing expertise, media mixes and targeted tactics. Every tool her team conceives and creates, online or in print, is anchored in purposeful design and innovative marketing strategy, both of which generate quantifiable results. Client satisfaction is her absolute priority, accomplished with engaging creative and uncompromising customer service.

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Rachel Fogel

Senior Art Director

For 16 years, Rachel has applied a mind for marketing to every print and Web-based design she takes on and now runs the art department with an iron hand. She has a keen eye for what works well visually...

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and is trained in the orchestration of sound graphic design and copy concepts. Rachel has maintained a fresh perspective and a dynamic range in her work, enabling her to express her creativity effectively and compellingly across all media. From advertising and on-line campaigns, to corporate identity, product catalogs, web design and more, Rachel builds concepts into communications that perform. Much of her award winning work has not only garnered industry recognition for our clients, but also – and more importantly – it continues to generate tangible and measurable results.

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Steven LaSala

New Media & Social Networking

Steven is fascinated and immersed in Web based mediums, and he brings this energy, commitment and perspective to his work at Berwald Creative.

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He straddles the integrated worlds of creative services, Web strategy and sophisticated backend coding, continuing to develop the Berwald approach to online presence and promotion. He helps us meet and exceed client demand for current technological expertise and keeps us and our clients well ahead of the curve. Whether it’s creating dynamic social networking models or simply e-blasting to millions of names a year, Steven remains at the top of his game and on the edge of interactive technology.

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Sam Custodio

Copy Development + Strategic Direction

For nearly two decades, Sam has helped our clients across various industries, markets and communications channels to – quite literally

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– find their voice. He does so with carefully crafted marketing messages that are driven, primarily, by creative copy. But it is his equal capacities for crystallizing strategic goals, writing sound marketing plans, and composing compelling copy that helps achieve the specific business objectives our clients are after. His diligence in understanding customer needs is one of the pillars of our success in client services, and his familiarity with numerous markets and industries make him an invaluable resource.

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Jenny Zaun

Traffic and Production Manager

Jenny has brought a fresh voice, friendly optimism and a bright mind to Berwald Creative. Her desk is the epicenter of client services,

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and she makes practically anything possible. Every project, no matter what the medium, is routed through Jenny’s department. She spends her days fielding client requests, tracking progress, meeting deadlines, inserting into advertising mediums online and in print, estimating, planning and facilitating each job from conception through completion and delivery. She’s unflappable, infallible and amazingly indefatigable. (... which simply means she never gets tired!)

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Cindy Wickstrom

Senior Designer

An integral part of the Berwald team since 2001, Cindy is not only a proven graphic designer, but has also been a print & Web production expert for over 20 years.

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During her long tenure at Berwald Creative, she has ensured that all her design approaches achieve maximum creativity and ingenuity without missing a deadline beat. Her efficiency, focus, dependability and speed have brought us success under the most challenging schedules – all without compromising visual integrity in print and online production.

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