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Reaching out to the children of aging parents poses quite a marketing challenge. These families are searching for seniorcare solutions, but they do not care for overt sales pitches when it comes to such personal decisions. The Engel Burman Group challenged us to plan and implement an effective but dignified marketing platform to connect with these stressed out baby boomers. The care-supported, independent lifestyle of assisted living at The Bristal offers an ideal family solution. We developed an empathetic voice for this brand, supported it with pleasing visuals, then deployed our tactics across various print and interactive media.
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