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Our tenure with The Scotts Company dates back to 1998. Since then, we have partnered with various brand managers throughout the organization to help bring greater sales and marketing value to among other programs the Consumer Gardens catalog. This particular initiative has included extending the equity of the Miracle Gro brand to bolster emerging products, conveying strong business benefits to vital distributor channels, and informing retailers and consumers alike about the gardening value of The Scotts Company's line-up. For the trade, this culminates in producing compelling collateral and point-of-sale strategies in support of in-store efforts, and for consumers, this means providing tangible, value-added, educational tips for ensuring success in their gardens. |
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